Create Music Group imprint broke/Isekai Records just sank their claws into RJ Pasin, the phenom behind the viral smash “Lobster,” signing him to a global recording deal.

(Hits Daily Double – April 17, 2025) 

Pasin’s profile has elevated quickly in recent months, thanks to 5m followers on TikTok and Instagram and 6m monthly Spotify listeners. He’s amassed more than 300m solo streams and 500m producer credits across all platforms, with “Lobster” alone racking up over 70m streams in under six months.

In addition to his work as an artist, the New Yorker’s resume is packed with a wide variety of production credits, including Sexy Redd, Flo Milli, Jordan Adetunji, Bring Me The Horizon, WesGhost, Wiz Khalifa and Dro Kenji.

“RJ represents everything we believe in at broke,” said co-founder Andre Benz. “He’s a disruptor with a unique sonic fingerprint. RJ moves between genres with ease, from metalcore to R&B, drill to deathcore, always bringing a fresh perspective that resonates deeply with this new generation of music fans.”

Pasin waxed enthusiastic about the signing, saying, “They get where I’m coming from. Genre doesn’t matter as long as it hits. I’ve always made music that reflects what I’m feeling and what my community’s feeling. I’m excited to keep building with a team that really understands the vision.”

While Pasin was cooking up delicious “Lobster,” we were stuck eating sardines out of the can.